AI App Pricing Page Checklist

1. Show one clear price per plan. If a visitor has to compute what they will pay, they will not. Per-seat, per-use, and add-on math needs a worked example.
2. State the billing period next to every price. "$19" and "$19/month" are different promises. Annual prices shown as monthly need the billed-annually note beside the number, not in a footnote.
3. List what each plan actually includes. Plan names mean nothing on their own — limits, quotas, and features must be readable without a sales call.
4. Make plan differences scannable. A buyer should find the plan that fits in under thirty seconds. If every plan looks the same, they pick none.
5. State trial terms completely. How long, what happens when it ends, and whether a card gets charged automatically. Surprise charges are the fastest route to disputes.
6. Make the refund policy visible from the pricing page. A linked, honest refund policy raises conversion more than any badge — and it must match what you actually honor.
7. Describe how to cancel. If cancelling takes an email to you, say so plainly. A hidden cancel path reads as a trap and shows up in reviews.
8. Make one real purchase with a real card. On the live site, then refund yourself. Test mode passing proves nothing about live keys, webhooks, or receipts.
9. Fail a payment on purpose. A declined card needs a clear message and a retry path — not a blank screen or a silent redirect.
10. Confirm the receipt email arrives. Inbox and spam folder. If receipts are broken, refund requests and disputes get ugly fast.
11. Remove fake urgency and fake discounts. Countdown timers that reset and "was $99" prices that never were are claim risks, not conversion tactics.
12. Check currency and tax wording. Say which currency, and whether tax is included or added at checkout — especially if you sell outside your own country.
13. Audit the guarantee wording. Promise terms you control, like a refund window — never outcomes you do not, like revenue, rankings, or results.
14. Answer billing questions in an FAQ. Upgrades, downgrades, what happens to data on cancel, and who to email when a charge looks wrong.
15. Test the pricing page at 375px wide. Pricing tables are the most common mobile-breakage point on generated sites — check for horizontal scroll and unreadable columns.
16. Re-test checkout after any pricing change. Plan and price edits quietly break checkout wiring, and the last edit before launch is the one nobody re-tests.

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